Calendar Girl Blog: Be a Friend to Your Breasts

It's been a bit of a rough day today, which I'm not going to get into why except to say, the Breast Business can be hard and stressful.

That said, I'd like to offer you a heads up for tomorrow.

On the third of every month, my clever designer Gareth Lind took the 3 in the date box and plopped it on it's side so that it looked like a kindergartens drawing of a set of boob. Then we added the message, Examine your breasts every month. Be a Friend, Remind a Friend. Kinda like a public service announcement via a calendar.

To add value to this message, I researched a variety of existing Breast Self Examination (BSE) instructions and wrote one that I believe encouraged rather than terrified. There's enough fear of breast cancer out there without adding to it.

Then we added this page to the calendar with photos of real women following the instructions.

I've been told by many women that the Breast of Canada BSE is the best they've ever seen and used and that the 3 in the date box rocks. People smile. And that's a much more positive way to start a breast exam than squinting at something hanging on your shower nozzle.

I will also add the men could certainly take the time to learn the routine too. I trust I don't have to spell out why. Men get breast cancer too.

Calendar Girl