Calendar Girl Blog: Breast Cancer Donations

My business mentor and friend, Jim Estill has joined the blog crowd.

He's a self confessed health nut. And competitive. The combination of which has him accepting a pretty major challenge from Zeno Ricci, President of Targus Canada and Latin America.

Jim is wearing a pedometer from June 1 to Aug 31 to see who does more steps. Not steps like stairs. Steps like walking. Apparently, the loser has agreed to donate $1 per step difference to Breast Cancer Research.

Now there's initiative.

My friend Liz Armstrong sent me the following email.

In April, the Canadian Cancer Society released its 2005 statistics stating that close to one in two men and over a third of all Canadian women will be diagnosed with cancer at some point in their lives. Cancer is by far Canada’s leading cause of 'potential years of life lost' – premature death. The tragedy is that so much of this loss is preventable.

Right now, less than 5% of our annual cancer budgets are targeted for primary prevention, simply an inadequate amount for such a huge opportunity. Of course researchers need to keep pursuing better treatments and, ultimately, cures for cancer, but if we neglect prevention, we're missing a huge chance to reduce Canada's record high levels of cancer incidence.

Calendar Girl does not have cancer. AND she would like to keep it that way. That's why The Breast of Canada Calendar is focused on education and prevention.

Jim is stepping up for research. Tell us what you are working on?

Calendar Girl