Monday, January 02, 2006

Calendar Girl Blog: The Seed

This is my 4 year old friend Sophie. In January 2001, prior to Sophia's conception, her mom and I had an afternoon tea date that followed Emma's full medical checkup and breast examination. Emma's experience during that checkup, told to me in full glorious detail over tea, was a key seed in the growing of the Breast of Canada calendar.

Up to that point, my annual medical breast examinations lasted less than a minute per breast! Not only did Emma's exam last 10x's longer, she was further instructed on 'detection' with the use of silicone breasts, complete with several differently located and sized cysts and tumors.

Emma's confidence and ability to self detect any abnormalities had improved a million fold thanks to one appointment with a trained breast health specialist. Inspired, I rushed home and Googled breast health.

I was gobsmacked when nothing came up.

Nothing.

In fact, the prompt asked, Do you mean breast cancer?

Calendar Girl was appalled that such a gap in information existed. Being the clever little entrepreneur she decided to fill that information hole with a practical, affordable, breast health focused wall calendar. Calendar Girl was sure people would instantly recognize the importance of being proactive about breast health and see the calendar as an excellent tool.

Five year's later, Calendar Girl admits that she isn't always right about 'people'. But her take on the calendar was spot on.

Calendar Girl

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