Calendar Girl Blog: Breasts Go To Press
Today is the day.
Perhaps that is too dramatic. Today is the day I will send off 80 media packages to 80 magazines in North America.
Big deal right? You'd think I'd be use to this part of the project. But I have the same reaction every year. First, I procrastinate. Then I get nervous. Then I kind of make myself do it just so I can stop torturing myself with 'what ifs'.
My media release has to be sent in May if I hope for any magazine coverage in October. Magazine's work with a 5 month lead time. Later on in September I'll go through this whole process again with radio, television and newspapers.
On another note, one of my distributors has decided not to carry the 2006 calendar after working with me for the last 4 years. They placed them in mall kiosks across the country.
With them out of my picture, this reduces my real world presence to a few independent bookstores and people's kitchens. Yes, this is a drag. Puts more pressure on the media campaign.
It would be ironic if this was the year that the media actually 'got' what I am doing and got behind me. A little flurry of ink and airwave would go a long way.
Calendar Girl
Perhaps that is too dramatic. Today is the day I will send off 80 media packages to 80 magazines in North America.
Big deal right? You'd think I'd be use to this part of the project. But I have the same reaction every year. First, I procrastinate. Then I get nervous. Then I kind of make myself do it just so I can stop torturing myself with 'what ifs'.
My media release has to be sent in May if I hope for any magazine coverage in October. Magazine's work with a 5 month lead time. Later on in September I'll go through this whole process again with radio, television and newspapers.
On another note, one of my distributors has decided not to carry the 2006 calendar after working with me for the last 4 years. They placed them in mall kiosks across the country.
With them out of my picture, this reduces my real world presence to a few independent bookstores and people's kitchens. Yes, this is a drag. Puts more pressure on the media campaign.
It would be ironic if this was the year that the media actually 'got' what I am doing and got behind me. A little flurry of ink and airwave would go a long way.
Calendar Girl
posted by Sue Richards at 12:20 PM
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