Calendar Girl Blog: Exchange Rate
Imagine my surprise when Gareth turned my attention to the increasingly strong Canadian dollar and its effect on the US exchange rate. While last year my U.S. price was $14.00, this year I've had to pump it up to $17.95 US!
This makes the US suggested retail equal in value to my Canadian dollar price of $19.95, the same price I've been able to hold since the second year of publishing.
Here's hoping this move doesn't suck the life out of the US market that I've been able to cultivate. Selling the calendar for 19.95 CA gives me a thin margin to work with as it stands. With no wiggle room, there was no way I could bite the US bullet for an entire sales period.
Calendar Girl can just imagine the anxiety that other publishers and manufacturers face who produce multiple products.
Calendar Girl
Tags: Calendar Girl Blog, calendar girl blog, Breast of Canada Calendar, Sue Richards, middle of normal. Guelph. Order a Breast of Canada today.
This makes the US suggested retail equal in value to my Canadian dollar price of $19.95, the same price I've been able to hold since the second year of publishing.
Here's hoping this move doesn't suck the life out of the US market that I've been able to cultivate. Selling the calendar for 19.95 CA gives me a thin margin to work with as it stands. With no wiggle room, there was no way I could bite the US bullet for an entire sales period.
Calendar Girl can just imagine the anxiety that other publishers and manufacturers face who produce multiple products.
Calendar Girl
Tags: Calendar Girl Blog, calendar girl blog, Breast of Canada Calendar, Sue Richards, middle of normal. Guelph. Order a Breast of Canada today.
posted by Sue Richards at 1:34 PM
0 Comments:
Post a Comment
<< Home