Calendar Girl Blog: Oprah
For six years I've worked diligently on Breast of Canada. I've brainstormed, tried out thousands of ideas, followed hundreds of leads, asked for help, explained myself, learned, hit brick walls, built a small team, found some supporters, failed and carried on.
Now I face a new challenge. Somewhat weathered by my effort, certainly wiser from the multitude of experience, I meet fresh new faces that want to get involved. This is good. Breast of Canada can always use new energy.
But here's my dilemma. How do I bring the new energy in line with my current understanding of the reality of publishing this breast-health-calendar-that-pushes-boundaries?
Here's an example. Everyone I meet who likes the calendar suggests that I "get on Oprah". Easy. Problem solved they think. She'd love it. Go Sue go.
On my original business plan under marketing I too stated that 'get on Oprah' was a goal. Turns out, that was the easy part.
This is the stuff I can remember doing to achieve that goal.
Oprah is only one of the ideas that I feel I've exhausted. Get more stores to sell calendars, get more media to report on the project, do more speaking engagements, go to more trade shows....all these ideas are good. Yet after considerable diligence, none of these suggestions have proven they will bear fruit.
In fact, there are only two things that really bear fruit so far. When I increase the number of web links to my website this brings customers. And loyal calendar lovers bravely introducing the calendar to a friend or two.
Calendar Girl is also taking calendars to BlogHer with the hopes that bloggers may help boost the sales this year.
Calendar Girl
Tags: Calendar Girl Blog, calendar girl blog, Breast of Canada Calendar, Sue Richards, middle of normal. Guelph
Now I face a new challenge. Somewhat weathered by my effort, certainly wiser from the multitude of experience, I meet fresh new faces that want to get involved. This is good. Breast of Canada can always use new energy.
But here's my dilemma. How do I bring the new energy in line with my current understanding of the reality of publishing this breast-health-calendar-that-pushes-boundaries?
Here's an example. Everyone I meet who likes the calendar suggests that I "get on Oprah". Easy. Problem solved they think. She'd love it. Go Sue go.
On my original business plan under marketing I too stated that 'get on Oprah' was a goal. Turns out, that was the easy part.
This is the stuff I can remember doing to achieve that goal.
- Got the Oprah show guest booking agents direct phone number from some rock and roll friends of mine.
- Called, left messages, talked to a person, pitched calendar.
- Sent calendars, to address provided by booking agent.
- Sent more calendars.
- Sent beautifully decorated envelop with calendars.
- Sent full box of 50 calendars.
- Sent post cards.
- Sent postcard a week for two months.
- Send 'story ideas' through Oprah website.
- Subscribed to Oprah news letter.
- Give permission to Oprah enthusiastic calendar lovers to contact Oprah on my behalf.
- Send media releases by mail and email every year.
Oprah is only one of the ideas that I feel I've exhausted. Get more stores to sell calendars, get more media to report on the project, do more speaking engagements, go to more trade shows....all these ideas are good. Yet after considerable diligence, none of these suggestions have proven they will bear fruit.
In fact, there are only two things that really bear fruit so far. When I increase the number of web links to my website this brings customers. And loyal calendar lovers bravely introducing the calendar to a friend or two.
Calendar Girl is also taking calendars to BlogHer with the hopes that bloggers may help boost the sales this year.
Calendar Girl
Tags: Calendar Girl Blog, calendar girl blog, Breast of Canada Calendar, Sue Richards, middle of normal. Guelph
posted by Sue Richards at 11:52 AM
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