Friday, June 30, 2006

Calendar Girl Blog: Canada Day eh?

Tomorrow is Canada's Birthday. I plan to confirm my Canadian-ness by sleeping in a tent, cooking over an open fire, and being eaten alive by bugs.

If you think of it sometime during the day, please break out into the following song.

Happy birthday to Canada.
Happy birthday to Canada.
Happy birthday dear Canada.
Happy birthday to you.

As you know, Calendar Girl loves birthdays.

Calendar Girl

Tags: , calendar girl blog, , , . . Order a Breast of Canada today.

Thursday, June 29, 2006

Calendar Girl Blog: Proofing

My apologies. The proofing phase of the calendar is neither interesting nor bloggable.

Wait, I'm wrong.

It must be bloggable. Otherwise what the hell is this!

Calendar Girl apologizes again. Twice. In one post. Which further proves her Canadian citizenship. Not that anyone was questioning that.

Calendar Girl

Tags: , calendar girl blog, , , . . Order a Breast of Canada today.

Wednesday, June 28, 2006

Calendar Girl Blog: Lou and Gus


Lou and Gus, originally uploaded by Sue Richards.

Meet Gus, the newest dog on the Breast of Canada team.

Calendar Girl noticed that Lou is not amused.

Calendar Girl

Photo Credit: Katie Saunders

Tags: , calendar girl blog, , , . . Order a Breast of Canada today.

Tuesday, June 27, 2006

Calendar Girl Blog: Almost Final Round

With no drum roll or fan fare, Gareth and daughter Tessa walked across the street last night to present me with the completed draft of the 2007 Breast of Canada Calendar. Like a comfortable old couple we chatted briefly about timelines, press dates and odds and sods before parting ways. Our casualness with this process has evolved from a much more heightened state of being from the early days. Although I miss the electricity from the past, I appreciate the mature zen-like state of today. Working with Gareth this last six years has been a distinct pleasure and joy.

Within the first two minutes of review, I spotted two errors that I had previously missed. This is precisely why I engage fresh eyes to do a round of proofing for me. I'm simply too familiar with the pages to notice the mistakes. Especially when the mistakes are mine.

Seeing the close to final draft made me smile. Although our layout is pretty much established, the photos are different every year. This years batch more or less connect with the theme women and work. And almost every shot arrived by way of our photo contest.

By allowing other peoples creative vision to grace the pages of the calendar, I get the pleasure of stepping back and becoming the audience. I try to imagine the state of frenzy that must have rippled through the minds of the six gals from the prairies that posed in Phototron booths found in malls. Or the woman with the stunning feather mask riding her horse, mastectomy scar visible. The five women positioned around the board table discussing the hand drawn picture of a breast cracked me up. And I noticed that despite Miss January the organic farmer milking a goat topfree, it is her hands that grab my attention.

Calendar Girl is pleased with the diversity and flow of the images for 2007. She sees a confidence in the models that is very calm.

Calendar Girl

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Monday, June 26, 2006

Calendar Girl Blog: Oprah

For six years I've worked diligently on Breast of Canada. I've brainstormed, tried out thousands of ideas, followed hundreds of leads, asked for help, explained myself, learned, hit brick walls, built a small team, found some supporters, failed and carried on.
Now I face a new challenge. Somewhat weathered by my effort, certainly wiser from the multitude of experience, I meet fresh new faces that want to get involved. This is good. Breast of Canada can always use new energy.

But here's my dilemma. How do I bring the new energy in line with my current understanding of the reality of publishing this breast-health-calendar-that-pushes-boundaries?

Here's an example. Everyone I meet who likes the calendar suggests that I "get on Oprah". Easy. Problem solved they think. She'd love it. Go Sue go.

On my original business plan under marketing I too stated that 'get on Oprah' was a goal. Turns out, that was the easy part.

This is the stuff I can remember doing to achieve that goal.
  1. Got the Oprah show guest booking agents direct phone number from some rock and roll friends of mine.
  2. Called, left messages, talked to a person, pitched calendar.
  3. Sent calendars, to address provided by booking agent.
  4. Sent more calendars.
  5. Sent beautifully decorated envelop with calendars.
  6. Sent full box of 50 calendars.
  7. Sent post cards.
  8. Sent postcard a week for two months.
  9. Send 'story ideas' through Oprah website.
  10. Subscribed to Oprah news letter.
  11. Give permission to Oprah enthusiastic calendar lovers to contact Oprah on my behalf.
  12. Send media releases by mail and email every year.
In return: I received on form letter thank you for contacting Oprah.

Oprah is only one of the ideas that I feel I've exhausted. Get more stores to sell calendars, get more media to report on the project, do more speaking engagements, go to more trade shows....all these ideas are good. Yet after considerable diligence, none of these suggestions have proven they will bear fruit.

In fact, there are only two things that really bear fruit so far. When I increase the number of web links to my website this brings customers. And loyal calendar lovers bravely introducing the calendar to a friend or two.

Calendar Girl is also taking calendars to BlogHer with the hopes that bloggers may help boost the sales this year.

Calendar Girl

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Friday, June 23, 2006

Calendar Girl Blog: Pornography

All my thinking about social conditioning has lead me to wonder about pornography. I'm not a porn consumer but billions are. Why is this form of human behavior so compelling to so many women and men?

I've been asked, rather accusingly, by men if I'm trying to desexualize women's bodies by publishing the Breast of Canada calendar. It's strikes me as a strange question. From the small sampling of porno sites that I've viewed I can't help but wonder what the critics believe about sexuality.

Calendar Girl is no authority and she certainly haven't studied the complexities of porn and our society. But she's pretty sure that if she sauced up the photo shoots a couple of notches, the calendar would have a much more enthusiastic audience.

Calendar Girl

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Thursday, June 22, 2006

Calendar Girl Blog: Conditioning

When I forget to apply conditioner to my hair, I get a head covered with fly around friz. If I intentionally peel back the layers of my social conditioning, my carved in stone thoughts turn to dust.

Everyone is conditioned in some fashion. We believe things our parents have laid out for us with nary a moment of inquiry. Books fill us with indoctrination. Society explains our role through media.

Each of us display and pass on our conditioning through our beliefs and attitudes. We condition out of fear. We condition in the name of love. And we condition to control.

What would happen if we were all allowed to believe something different? Imagine that everyone's viewpoint was valid. Consider what would happen if you held several different perspectives because each in some way resonated some truth for you. Suppose that instead of defending our thin slice of life vehemently, we collected every perspective we encountered and added them all to our world view replacing the idea of 'black or white' with 'black and white'. Or more.... black, white, red, yellow, burnt umber and grey.

Women with breast cancer often claim that 'the cancer was the best thing to happen to them.' As far away from my experience as breast cancer is, I understand the point. It often takes adversity for people to make positive changes in their own lives. Yet, this is not my personal perspective, nor do I wish to face what appears to me to be a very tough situation, namely breast cancer. If this fate arrives at my door, I'll obviously face the challenge. Until then, I'd prefer to live cancer free.

Here's a question. Can I hold this breast cancer survivor belief in my awareness and continue to want a cancer free life? Does this make me shallow? Closed? Narrow minded? Or must one of us be wrong?

Calendar Girl wonders if it's possible to intentionally free herself of social conditioning in a socially conditioned society.

Calendar Girl

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Wednesday, June 21, 2006

Calendar Girl Blog: Picnic Month

Currently I have four Breast of Canada calendars on the go in my home. As of today, all are open to June.

A couple of things need to be pointed out.

First off, today is the first day of summer. Perhaps this is more significant to the light deprived northern hemisphere folks than the heat melted of the south.

Second, with the power vested in me as the publisher of this pulp and paper mash, I have claimed June to be Picnic Month. Picnics need not be elaborate affairs. Simply taking food outdoors qualifies as a picnic in my books. And what better way to ring in the summer solstice than by having a meal with Mother Nature.

If you look beneath the surface of Calendar Girl you'll find a hint of 'the romantic' sitting on a blanket with ants crawling in her egg salad sandwich. The bonnet is optional.

Calendar Girl

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Tuesday, June 20, 2006

Calendar Girl Blog: www.007b.com

One of my best linking websites has vanished taking with it thousands of links to Breast of Canada and 50% of the sites traffic.

At first I thought I'd messed up. Eventually, I figured out the real reason for my tanking statistics. Then I tried to remedy the situation.

I'm told by the former host of the site that privacy laws prohibit me from learning what the hell happened. I hoped that by explaining the implications of the lost traffic, that being about a 50% reduction in adsense revenue and how that will impact the project, would help.

It got me a more polite version of the first explanation.

www.007b.com offered support for normal, natural breasts, breastfeeding, topfreedom and breast health attitudes. If any of you know the owners, please ask them to contact me.

Calendar Girl appreciates each and every site that links to her blog and website. www.007b.com was extra sweet because they also added to the mindset.

Calendar Girl

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Monday, June 19, 2006

Calendar Girl Blog: Getting It Together

Unless I'm deluded, I do believe that every piece of the 2007 Breast of Canada Calendar is in the hands of the very talented Gareth Lind, Guelph's graphic designer superman.

That means I can rest on my laurels for a few moments.

Calendar Girl finds it ironic that laurel resting and Monday have lined up. Very counter-intuitive.

Calendar Girl

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Friday, June 16, 2006

Calendar Girl Blog: Fundraising

My favorite bakery With The Grain is having a breast cancer support fundraiser next week. One of the staff was recently diagnosed.

Sometimes thoughts cross my mind and linger long enough for some form of action to take place. Such was the case yesterday. Driving in the vicinity of the bakery, with a half box of 2006 calendars sitting in the back the fleeting thought of the fundraiser sauntered into my consciousness.

Without missing a beat, I booted it for the bakery. When I presented the gal at the counter with 10 complimentary copies for use as a fundraising tool she beamed and thanked me profusely.

Even though Breast of Canada is a fundraiser in it's own right, my philosophy has always been to share whenever possible. Especially at this time of year when my calendar sales are non-existent and I still have stock.

Calendar Girl is also keen to support any breast cancer services that exist in her own community. She's thinking global, and acting local.

Calendar Girl

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Thursday, June 15, 2006

Calendar Girl Blog: Proof Number One

Moving right along into the details of putting out a calendar that is free of mistakes, Gareth and I sat down for the first proofing session yesterday afternoon.

The first round of errors are always the easiest. I check to make sure that months appear in the right order, contain the right number of days and start on the appropriate day each month. You might think that such errors would be far fetched but I've learned that nothing is impossible in the world of publishing.

Just imagine if we shorted a month by one day. Lives would be very messed up. Dentist appointments would be missed. Hot dates would fizzle instead of sizzle. My head pounds and neck sweats just from the thought.

We certainly don't want that.

Calendar Girl will now call in the team of sharp eyed pros to find the poor grammar, misspellings and wagging lines that should be straight. Then she'll give the whole deal another eyeball. By the time the calendar get her final stamp of approval, dozens of eyeballs will have traveled along the pages. Any mistakes left unnoticed then become 'charming features'.

Calendar Girl

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Wednesday, June 14, 2006

Calendar Girl Blog: My Seasonal Viewpoint

Once again, I present the view from my blogging headquarters. The screen is now on my window and despite a good try by some nasty leaf eating bugs, my Maple has a full head of leaves.

Highschool is almost over for the summer so the foot scuffing youth that file past my home to their learning academy will be no more. I'll enjoy the almost three months without the deep, crackling voices yelling "you bad ass". Our little street will breath a sigh of relief with less testosterone fueled driving.

Calendar Girl has watched this ebb and flow of youth for 17 years. They in turn are oblivious to her.

Calendar Girl

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Tuesday, June 13, 2006

Calendar Girl Blog: Busy Bee

If there is a limit to the number of words one person can manipulate in a single day, I may soon reach it.

What a day, what a day.

Calendar Girl is up to her ears in calendar production my blog reading friends. Gareth has turned the design light green which means little Miss Calendar Girl has to get her prose in order.

Calendar Girl

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Monday, June 12, 2006

Calendar Girl Blog: Linky Love

Building website traffic is one of those mysterious entities that requires a mix of voodoo, brains and moxie.

I do my best to apply all three but the most effective form to date boils down to 'just plain asking.'

When other websites and blogs post a Breast of Canada banner or link the most obvious outcome is new traffic. Determining if your website/blog traffic would be interested in a breast health education product is easy to figure out.

About half the population of the world are breast owners. Breast ownership is clearly a risk factor for breast cancer. The other half of the population has mothers and perhaps sisters, daughters, wives and aunts. This half of the population wants the women in their life to remain well. So the potential for everyone to find the calendar of interest is there.

Folks that post one of our banners are indicating that breast health education is of importance to them. A banner does not mean anyone has to do anything or even make a purchase. It simply presents the option. And it helps out. Really. Every link that points to Breast of Canada tells the search engines that the site is important. The more important we're deemed, the higher we're ranked. Ranking brings traffic. Traffic can lead to buyers. Calendar ownership supports the education of the user. Everyone along the trail wins.

Here's my pitch.

Pretty please, with organic strawberries or fruit of choice on top should strawberries make you itch, place one of our fetching banners somewhere on your website or blog. A full compliment of banners appears here with code ready to be copied and pasted to your hearts content. Place it once or several thousand times, boldly on your home page or discreetly somewhere in the bowels of your site. Also worth note, adding this blog to your roll will provide a similar outcome now that blog and breast calendar bed at the same url.

Of course Calendar Girl understands if you prefer not to leave a linky trail between her and your domain. But if you glean any pleasure or insight from any of her blah, blah, blahing, a link is a fine way to say so.

Calendar Girl aka Pesky

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Friday, June 09, 2006

Calendar Girl Blog: Live Auction

This notice is from my pals at the Canadian Breast Cancer Network.

The Canadian Breast Cancer Network’s first ever online auction has started, with a great roundup of interesting, unique and special items for sale. This is an opportunity for you to do some shopping while supporting a great cause!
Don’t forget that new books, CDs, hotel packages, theatre tickets and other articles are posted nearly every day, so come back often!

The sale ends on June 30, 2006.

Browse the auction site
Register to bid
Calendar Girl... just spreading the word. Feel free to do some spreading yourself.

Calendar Girl

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Thursday, June 08, 2006

Calendar Girl Blog: Making Money

Blogspot had a wee hiccup yesterday just about the time I wanted to post. Eventually I gave up and joined my neighbors outside.

Currently we're basking in what can only be described as heavenly weather. Usually I'm intune with such joys but this life of blogging has me somewhat tied to my office. But after the frustration of not being able to post passed and the reality of my options unfolded, I was out of here like a fart in a windstorm.

As more of my friends become familiar with blogging thanks to my incessant chat, I note two distinct camps. The least computer friendly offer their condolences for my ball and chain existence while the tech advanced have a million questions.

Both groups want to know how I make money.

When I explain that a blog is like a publication with its own readership, just like a magazine most people understand the concept. Once I point out that specific ads that relate to the blogs content appear on my sites, and that when readers click on those ad links, I get paid, the clouds of confusion roll across their eyes.

Explaining the pay-per-click theory is tricky for some reason even though it makes perfect sense to me. Ads appear for free. When someone clicks into an ad, it costs the advertiser money....which in part is paid to me, even if the clicker doesn't make a purchase. In essence, my site has lead my reader into another persons domain. For this, I get rewarded.

There is a marketing theory that claims the consumer requires an average 17 views of a product or brand before that product or brand becomes familiar and before a purchase is made. This further explains the pay-per-click system. Advertisers know that for their product to be purchased, it must be recognizable. So even though you may click on an ad and into an advertisers website then leave without making a purchase, you are now slightly acquainted and on your way to the magic 17 views.

Yesterday I sold my first ad link that was not pay-per-click. Instead, the advertisers website link appears on a page of their choice, for a set annual fee. I happen to know how popular the chosen page is, how many views it gets in a year so was able to gauge the value. I'm hoping to establish more of these types of relationships as my readership grows and my blogs and website ranks higher with search engines.

A year ago, Calendar Girl could not have written this post. She was floating on a cloud of confusion herself with some but not a full deck of information. Thanks to merely 'showing up' each and every day, the gaps are filling in.

Playing in the wild west blogosphere requires one thing for sure. Saddling up .

Calendar Girl

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Wednesday, June 07, 2006

Calendar Girl Blog: Six

Now that BoC 2007 is full steam ahead, my physical community seems to be full of comments. Apparently, folks were rooting for the continuation but didn't want to add pressure to my already loaded shoulders. Since I'm talking about calendar production again, the gang is flocking about, offering up their thoughts.

Many of my greatest advocates are moms. Last night as I sat in the kitchen at one house, an uncountable squirming pile of kids running about, the moms and I compared stories about the nature of six year olds. Although I’m childfree in the real sense, these gals see the similarities of my experience of birthing this calendar with the grimy, laughing piles of bodies that rumbled at our feet.

I'm told that six is a dream age. Potty trained, able to dress, eat independently, speak clearly, and follow instructions plus...sleep through the night the six year old is an easy age to manage.

I thought of the calendar.

* Potty trained: check. I no longer deal with crap about Breast of Canada. After one woman told me it helped save her life, that case got closed.
* Dress: check. Breast of Canada has a self-perpetuating look.
* Eat: check. Thanks to the help of four start-up investors.
* Speak clearly: check. Message does find its way.
* Follows instruction: check. Breast of Canada has always done what it's suppose to. Inspire conversation.
* Sleep through the night: check. Quiet as a mouse.

Calendar Girl remembers being six. T'was a carefree time. She hopes that her little paper six year old will have as much fun as she did.

Calendar Girl

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Tuesday, June 06, 2006

Calendar Girl Blog: Abundance and Time Frame

One slate of the critical points that get lobed at me as the publisher of Breast of Canada inevitably comes down to the critic’s way of understanding time and the number of options available.

Within my business model, I have decided to publish a twelve-month calendar once a year for ten years. (Unless LIFE works up some funky situation whereby doing so would be REALLY STUPID) .

Upon the release of my first edition calendar, I heard the following reactions.

* There are no old women.
* There are no small-breasted women.
* There are no large breasted women.
* There are no breast cancer survivors.
* There are no men.

I found it interesting that even though around 30 diversely shaped, aged, skin toned women were photographed in the calendar, the naysayers were unable to see that diversity and applaud it. Nor were they able to understand the constraints I was working with. Twelve months...twelve pictures.... once a year. Further, and contrary to the surface level of their comments, I wonder if it is they not me who have a limited belief of the millions of variations of natural breasts. How could I possibly squeeze them all in one calendar?

The next year I purposely found models that filled these 'missing' roles. And in subsequent years have continued to display different models each and every year. Although I haven't counted, I must be close to 250 models by now.

That would be two hundred a fifty examples of difference and counting.

There's a Breast Self Examination video that is currently being raked over the coals in some circles. The familiar complaints seem to focus on what the BSE model WASN'T. She wasn't older, wasn't larger breasted, wasn't prudish enough.

This style of sentiment leads me to conclude that the owner of such comments believes in scarcity. Why not say, “I think we’re on to something here. Lets make a thousand of these videos using a different woman in each one so that we can more fully explore the vast diversity of body types AND body attitudes.”

This to me is abundant thinking. One woman does not nor will she ever be a representative for all. Nor does she need to be. As proven by the Breast of Canada calendar, I have hundreds of women ready and willing to provide their breasts as models of diversity all for different reasons.

Using a model of abundance with a time frame longer than the end of our nose gives the lofty goals of shifting ingrained negative societal attitudes about women's bodies a chance of success.

Calendar Girl is quite happy to be back in the publisher saddle preparing the 2007 edition. If you want to pre-order one, your action will inevitably inspire her to shout out a resounding yippy!

Calendar Girl

Calendar Girl would like to take a moment to expose her other daily blogs. Should you find the subject of women's health of interest and appreciate the way Calendar Girls head is screwed on, you might find My Menopause Blog or The Breast Views Blog to your liking. If you are at all curious what kind of environment has helped to shape Calendar Girls head space, Blog Guelph may well offer some insights.

Tags: , calendar girl blog, , , . Order a Breast of Canada today.

Monday, June 05, 2006

Calendar Girl Blog: Tully

My calendar dog advisory board got a bit smaller yesterday. Tully, a dear friend for over 13 years and a loyal Breast of Canada supporter passed away, in his home under his own steam, with his loving mother at his side.

I met Tully when he was the size of a medium sized roast chicken. His blond coat, although prolific in the shedding department, never gave a hint of his advancing years. But it did show off his love of mud which vexed his mother to no end.

As a world class swimmer, it gave me great pleasure to know that on the eve before Tully's death he enjoyed a refreshing dip in the river after a hearty home cooked meal.

I've always listed dogs in my calendar credits. Since my dog friends bring balance to my life it seems right to include them as part of the mechanism of being a publisher. Not always the best spellers and certainly no better than I with grammar, Dogs do know when it's time for a mind clearly walk, a rest and a bit of tail wagging affection.

Calendar Girl will miss Tully's big loopy grin and love. May heaven's cookie jar be open and full.

Calendar Girl

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Friday, June 02, 2006

Calendar Girl Blog: Moving Right Along

Man...you couldn't swing a cat for hitting all the copy writers (see yesterday's post) clamoring for a piece of the sexy, meaningful action of Breast of Canada grammar control.

Calendar Girl is pulling your leg here....yet it is true the position has been filled. But Calendar Girl would never swing a cat. And she'll box your ears if you do.

But wait. There's more grand news for a Friday afternoon.

The third sponsor has just this afternoon stepped up to the plate for the 2007 edition. My musical pal Arthur from the Ottawa Folklore Centre has been bellying up to the breast calendar bank for a few year's now. Arthur and I meet face to face at the Prairie Music Awards a couple of years back. Prior to this, he sold the recordings of my roster of musicians. Until the Winnipeg face time, we were only voices on the phone.

So why would a Folklore Centre sponsor a breast calendar you ask? Arthur's long time love and business partner of many year's died from the ugly disease.

Topfree Equal Rights will be continuing their financial assistance. They help women who encounter difficulty going without tops in public places in Canada and the USA, and inform the public on this issue. Paul, TERA's head coordinator contacted me during the hoopla of the 2002 year's effort. Completely outraged by the public outcry, he offered an encouraging voice that helped to get me through some serious self doubt. Ever since then TERA has helped out with bucks and links to our website. So three big cheers for TERA.

Sentex Communications, my wonderfully reliable, easy to deal with, courteous internet provider has once again agreed to a barter arrangement. I highly recommend using their services. Truth be told, they were my first internet provider back in the dark ages of 90's. I've known no other....monogamous I've stayed.... so good are they. Never have I grumbled in the dozen year's we've been together.

Can you say that about your internet provider? You could if you used Sentex!

Right then. Calendar has other fish to fry. Gently. In butter.

Would you like to be one? Sponsors are always welcome.


Calendar Girl

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Thursday, June 01, 2006

Calendar Girl Blog: Copy Editor Needed

I'm seeking the volunteer services of a copy editor. Payment comes in three forms. Gratitude, a 2007 calendar and mention in the credits.

The job is electronic involving the editing of twelve 120 word passages.

Calendar Girl needs this editor ASAP. You can email her at artjamATartjamDOt.org. Replace AT with @ and DOT with ..

Calendar Girl

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